{"id":39047,"date":"2026-03-09T10:47:47","date_gmt":"2026-03-09T09:47:47","guid":{"rendered":"https:\/\/www.isoplam.it\/projects\/mondo-melinda-pavimentazione-deco-nuvolato\/"},"modified":"2026-09-18T15:14:15","modified_gmt":"2026-09-18T13:14:15","slug":"mondo-melinda-wolkenbeton-boden","status":"publish","type":"project","link":"https:\/\/www.isoplam.it\/de\/projekte\/mondo-melinda-wolkenbeton-boden\/","title":{"rendered":"Mondo Melinda Besucherzentrum &#8211; Val di Non (TN) Italien"},"content":{"rendered":"        <div  class=\"block_dea0dfee32bbc6ca816c73df9e320b30 CustomGalleryWrapper CustomGalleryWrapper_Slider cb_custom_cgallery SlidePerView_auto\" aria-label=\"Images gallery of Mondo Melinda Besucherzentrum &#8211; Val di Non (TN) Italien\" role=\"group\" tabindex=\"0\">\r\n            <div class=\"swiper-container\">\r\n                <div class=\"prevSlideMessage\" data-prevslidemessage=\"Previous slide\"><\/div>\r\n                <div class=\"nextSlideMessage\" data-nextslidemessage=\"Next slide\"><\/div>\r\n                <div class=\"swiper-wrapper\">\r\n                                            <div class=\"swiper-slide\">\r\n                                                            <a data-pswp-srcset=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/17_JAW-MondoMelinda.jpg\" href=\"#\" data-pswp-width=\"1707\" data-pswp-height=\"2560\" aria-label=\"Image Zoom: \" target=\"_blank\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/17_JAW-MondoMelinda-600x450.jpg\" loading=\"lazy\" title=\"17_JAW &#8211; 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MondoMelinda\" alt=\"\"><div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\r\n                                                            <\/a>\r\n                                                        <\/div>\r\n                                                <div class=\"swiper-slide\">\r\n                                                            <a data-pswp-srcset=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/04_JAW-MondoMelinda.jpg\" href=\"#\" data-pswp-width=\"1706\" data-pswp-height=\"2560\" aria-label=\"Image Zoom: \" target=\"_blank\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/04_JAW-MondoMelinda-600x450.jpg\" loading=\"lazy\" title=\"04_JAW &#8211; MondoMelinda\" alt=\"\"><div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\r\n                                                            <\/a>\r\n                                                        <\/div>\r\n                                                <div class=\"swiper-slide\">\r\n                                                            <a data-pswp-srcset=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/03_JAW-MondoMelinda.jpg\" href=\"#\" data-pswp-width=\"1707\" data-pswp-height=\"2560\" aria-label=\"Image Zoom: \" target=\"_blank\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/03_JAW-MondoMelinda-600x450.jpg\" loading=\"lazy\" title=\"03_JAW &#8211; MondoMelinda\" alt=\"\"><div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\r\n                                                            <\/a>\r\n                                                        <\/div>\r\n                                                <div class=\"swiper-slide\">\r\n                                                            <a data-pswp-srcset=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/02_JAW-MondoMelinda.jpg\" href=\"#\" data-pswp-width=\"2560\" data-pswp-height=\"1707\" aria-label=\"Image Zoom: \" target=\"_blank\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/02_JAW-MondoMelinda-600x450.jpg\" loading=\"lazy\" title=\"02_JAW &#8211; MondoMelinda\" alt=\"\"><div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\r\n                                                            <\/a>\r\n                                                        <\/div>\r\n                                        <\/div>\r\n                <div class=\"navigation-box-wrapper\">\r\n                    <div class=\"navigation-box\">\r\n                        <div class=\"left-arrow\">\r\n                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/07\/Icon-feather-arrow-left-circle-black.svg\">\r\n                        <\/div>\r\n                        <div class=\"right-arrow\">\r\n                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/07\/Icon-feather-arrow-right-circle-black.svg\">\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        \n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Ein Erlebnisraum im Herzen des Val di Non, der die Apfelkultur durch Architektur, Licht und Materie auf einem bew\u00f6lkten Bodenbelag erz\u00e4hlt.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Herzen des Val di Non wurde Mondo Melinda geboren, das von Studio JAW entworfene Besucherzentrum, um \u00fcber die Apfelkette und die Verbindung zwischen landwirtschaftlicher Produktion und Alpengebiet zu berichten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Projekt integriert Ausstellungsr\u00e4ume, Einzelhandelsbereich, Lounges und Verkostungsbereiche und verwandelt den Besuch in einen immersiven Weg, der das Publikum auf der Entdeckung der Genossenschaftsidentit\u00e4t Melinda begleitet.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"wp-block-paragraph\">Die Innenarchitektur schafft eine Abfolge&nbsp;<strong>stark charakterisierter R\u00e4ume<\/strong>&nbsp;durch den Einsatz von Naturholz, mikroperforierten Metalloberfl\u00e4chen und eindrucksvollen Lichtinstallationen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gro\u00dfz\u00fcgige Bereiche und intimere Zonen wechseln sich entlang des Rundgangs ab und erzeugen eine r\u00e4umliche Erz\u00e4hlung, die an die&nbsp;<strong>Landschaft des Tals und den landwirtschaftlichen Charakter der Region<\/strong>&nbsp;erinnert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um visuelle Kontinuit\u00e4t und Widerstandsf\u00e4higkeit in einem&nbsp;<strong>stark frequentierten Bereich<\/strong>&nbsp;zu gew\u00e4hrleisten, wurde der durchg\u00e4ngige Bodenbelag&nbsp;<strong>Deco Nuvolato<\/strong>&nbsp;gew\u00e4hlt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Oberfl\u00e4che begleitet die Besucher durch&nbsp;<strong>Ausstellungs-, Retail- und Loungebereiche<\/strong>&nbsp;und bildet eine neutrale, materialbetonte Basis, die Materialien, Einrichtung und Lichtinszenierungen hervorhebt. Gleichzeitig gew\u00e4hrleistet sie&nbsp;<strong>hohe technische Leistungsf\u00e4higkeit und einfache Pflege<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fl\u00e4che:<\/strong>&nbsp;ca. 1.800 m\u00b2<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ort und Jahr:<\/strong>&nbsp;Segno di Predaia (TN), Val di Non, Italien, 2018<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Farbe:<\/strong>&nbsp;Light Gray<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oberfl\u00e4che:<\/strong>&nbsp;Matt<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Projekt:<\/strong>&nbsp;Studio Jaw \u2013 Bozen (BZ)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fotografie:<\/strong>&nbsp;Francesco Giulianoo<\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/05_JAW-MondoMelinda.jpg\" alt=\"Vista d\u2019insieme degli spazi interni di Mondo Melinda progettati da Studio JAW con pavimentazione Deco Nuvolato\" class=\"wp-image-20648\" srcset=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/05_JAW-MondoMelinda.jpg 2560w, https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/05_JAW-MondoMelinda-1600x1066.jpg 1600w, https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/05_JAW-MondoMelinda-1920x1280.jpg 1920w, https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/05_JAW-MondoMelinda-768x512.jpg 768w, https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/05_JAW-MondoMelinda-1536x1024.jpg 1536w, https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/05_JAW-MondoMelinda-2048x1365.jpg 2048w, https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/03\/05_JAW-MondoMelinda-1500x1000.jpg 1500w, 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