{"id":41703,"date":"2026-11-13T09:43:26","date_gmt":"2026-11-13T08:43:26","guid":{"rendered":"https:\/\/www.isoplam.it\/projects\/pavimento-negozio-lusso-ferrari-new-york\/"},"modified":"2026-11-13T10:11:27","modified_gmt":"2026-11-13T09:11:27","slug":"floor-shop-luxury-ferrari-new-york","status":"publish","type":"project","link":"https:\/\/www.isoplam.it\/en\/projects\/floor-shop-luxury-ferrari-new-york\/","title":{"rendered":"Ferrari Store SoHo \u2013 New York"},"content":{"rendered":"        <div  class=\"block_ece9ead24129a4833a09d18d78456b23 CustomGalleryWrapper CustomGalleryWrapper_Slider cb_custom_cgallery SlidePerView_auto\" aria-label=\"Images gallery of Ferrari Store SoHo \u2013 New York\" role=\"group\" tabindex=\"0\">\r\n            <div class=\"swiper-container\">\r\n                <div class=\"prevSlideMessage\" data-prevslidemessage=\"Previous slide\"><\/div>\r\n                <div class=\"nextSlideMessage\" data-nextslidemessage=\"Next slide\"><\/div>\r\n              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                                                 <\/div>\r\n                                                <div class=\"swiper-slide\">\r\n                                                            <a data-pswp-srcset=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/11\/FERRARI_0069_.jpg.webp\" href=\"#\" data-pswp-width=\"1280\" data-pswp-height=\"960\" aria-label=\"Image Zoom: Ingresso del flagship store Ferrari a New York, progetto di interior design per boutique di alta gamma\" target=\"_blank\">\r\n                                                            <img decoding=\"async\" src=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/11\/FERRARI_0069_.jpg-600x450.webp\" loading=\"lazy\" title=\"FERRARI_0069_.jpg\" alt=\"Ingresso del flagship store Ferrari a New York, progetto di interior design per boutique di alta gamma\"><div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\r\n                                                            <\/a>\r\n                                                        <\/div>\r\n                                        <\/div>\r\n                <div class=\"navigation-box-wrapper\">\r\n                    <div class=\"navigation-box\">\r\n                        <div class=\"left-arrow\">\r\n                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/07\/Icon-feather-arrow-left-circle-black.svg\">\r\n                        <\/div>\r\n                        <div class=\"right-arrow\">\r\n                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/07\/Icon-feather-arrow-right-circle-black.svg\">\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        \n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Ferrari chooses Skyconcrete Indoor for SoHo&#8217;s new flagship store in New York: the Italian concrete protagonist of luxury retail.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the heart of SoHo, at the corner of Prince Street and Mercer Street, the new Ferrari Style flagship store stands out for its entirely glazed facade, framed by large metal elements that recall the automotive world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project, signed by the <strong>Berlin studio Gonzalez Haase AAS<\/strong>, alternates metal surfaces, fluted walls, fabrics and exhibition furnishings, creating environments in which colours and materials recall the Ferrari identity.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"wp-block-paragraph\">For the flooring, Skyconcrete Indoor was chosen in the White shade, a continuous cement coating <strong>only 2 mm thick<\/strong>. The possibility of intervening with minimal thicknesses, the low installation time and the high resistance to wear and tramplement make it particularly suitable for shops and commercial spaces with high traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the Ferrari flagship store, the shades reveals <strong>delicate chiaroscuro games<\/strong>, typical of cloudy floors and particularly appreciated in American interior design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skyconcrete Indoor also lends itself to the combination with different materials: in the New York store, the cement floor dialogues with the red carpet and other textile finishes, creating a contrast between compact and soft surfaces that characterises the different environments of the store.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total area:<\/strong> 635 mq<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Place and year:<\/strong> 92 Prince Street, SoHo, New York<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Opening:<\/strong> November 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Color:<\/strong> White<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finish:<\/strong> opaca<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Project:<\/strong> Gonzalez Haase AAS, Berlino<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Photo:<\/strong> Courtesy of Ferrari<\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"659\" src=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/11\/FERRARI_0261.jpg.webp\" alt=\"Pavimentazione cementizia bianca Skyconcrete Isoplam per boutique di lusso Ferrari Style a SoHo\" class=\"wp-image-41676\" srcset=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/11\/FERRARI_0261.jpg.webp 1280w, https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/11\/FERRARI_0261.jpg-768x395.webp 768w, https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/11\/FERRARI_0261.jpg-1000x515.webp 1000w, https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/11\/FERRARI_0261.jpg-600x309.webp 600w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ferrari chooses Skyconcrete Indoor for SoHo&#8217;s new flagship store in New York: the Italian concrete protagonist of luxury retail. In [&hellip;]<\/p>\n","protected":false},"featured_media":41687,"template":"","class_list":["post-41703","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Floor for Ferrari NY luxury store | Isoplam<\/title>\n<meta name=\"description\" content=\"Skyconcrete Isoplam for the Ferrari Style flagship store in SoHo, New York. A continuous concrete floor for luxury shops and showrooms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isoplam.it\/en\/projects\/floor-shop-luxury-ferrari-new-york\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari Store SoHo \u2013 New York\" \/>\n<meta property=\"og:description\" content=\"Skyconcrete Isoplam for the Ferrari Style flagship store in SoHo, New York. 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