{"id":41704,"date":"2026-11-13T09:43:26","date_gmt":"2026-11-13T08:43:26","guid":{"rendered":"https:\/\/www.isoplam.it\/projects\/pavimento-negozio-lusso-ferrari-new-york\/"},"modified":"2026-11-13T10:35:26","modified_gmt":"2026-11-13T09:35:26","slug":"pavimento-negozio-lusso-ferrari-new-york","status":"publish","type":"project","link":"https:\/\/www.isoplam.it\/fr\/projets\/pavimento-negozio-lusso-ferrari-new-york\/","title":{"rendered":"Ferrari Store SoHo \u2013 New York"},"content":{"rendered":"        <div  class=\"block_0d860cd3e3eccebf70e73bcabf96968c CustomGalleryWrapper CustomGalleryWrapper_Slider cb_custom_cgallery SlidePerView_auto\" aria-label=\"Images gallery of Ferrari Store SoHo \u2013 New York\" role=\"group\" tabindex=\"0\">\r\n            <div class=\"swiper-container\">\r\n                <div class=\"prevSlideMessage\" data-prevslidemessage=\"Previous slide\"><\/div>\r\n                <div class=\"nextSlideMessage\" data-nextslidemessage=\"Next slide\"><\/div>\r\n   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    <\/a>\r\n                                                        <\/div>\r\n                                        <\/div>\r\n                <div class=\"navigation-box-wrapper\">\r\n                    <div class=\"navigation-box\">\r\n                        <div class=\"left-arrow\">\r\n                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/07\/Icon-feather-arrow-left-circle-black.svg\">\r\n                        <\/div>\r\n                        <div class=\"right-arrow\">\r\n                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/07\/Icon-feather-arrow-right-circle-black.svg\">\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        \n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Ferrari sceglie Skyconcrete Indoor per il nuovo flagship store di SoHo a New York: il cemento italiano protagonista del retail di lusso<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nel cuore di SoHo, all\u2019angolo tra Prince Street e Mercer Street, il nuovo flagship store Ferrari Style si distingue per la sua facciata interamente vetrata, incorniciata da grandi elementi metallici che richiamano il mondo dell\u2019automotive. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il progetto, firmato dallo <strong>studio berlinese Gonzalez Haase AAS<\/strong>, alterna superfici metalliche, pareti scanalate, tessuti e arredi espositivi, creando ambienti in cui i colori e i materiali richiamano l\u2019identit\u00e0 Ferrari.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"wp-block-paragraph\">Per le pavimentazioni \u00e8 stato scelto&nbsp;<strong>Skyconcrete Indoor <\/strong>nella tonalit\u00e0<strong> White<\/strong>, un rivestimento cementizio continuo di soli&nbsp;<strong>2 mm di spessore<\/strong>. La possibilit\u00e0 di intervenire con spessori minimi, i tempi di posa contenuti e l\u2019elevata resistenza all\u2019usura e al calpestio lo rendono particolarmente indicato per negozi e spazi commerciali ad alta frequentazione.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nel flagship store Ferrari, la tonalit\u00e0 White lascia emergere&nbsp;<strong>delicati giochi di chiaroscuro<\/strong>, tipici delle pavimentazioni nuvolate e particolarmente apprezzati nell\u2019interior design americano. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skyconcrete Indoor si presta inoltre all\u2019abbinamento con materiali differenti come ad esempio la <strong>moquette rossa<\/strong> e con le altre <strong>finiture tessili<\/strong>, creando un contrasto tra superfici compatte e morbide che caratterizza i diversi ambienti dello store.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Superficie totale:<\/strong> 635 mq<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Luogo e anno:<\/strong> 92 Prince Street, angolo Mercer Street, SoHo, New York<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Apertura:<\/strong> novembre 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Colore:<\/strong> White<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finitura:<\/strong> opaca<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Progetto:<\/strong> Gonzalez Haase AAS, Berlino<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Foto:<\/strong> Courtesy of Ferrari<\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"659\" src=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/11\/FERRARI_0261.jpg.webp\" alt=\"Pavimentazione cementizia bianca Skyconcrete Isoplam per boutique di lusso Ferrari Style a SoHo\" class=\"wp-image-41676\" srcset=\"https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/11\/FERRARI_0261.jpg.webp 1280w, https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/11\/FERRARI_0261.jpg-768x395.webp 768w, https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/11\/FERRARI_0261.jpg-1000x515.webp 1000w, https:\/\/www.isoplam.it\/wp-content\/uploads\/2026\/11\/FERRARI_0261.jpg-600x309.webp 600w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ferrari sceglie Skyconcrete Indoor per il nuovo flagship store di SoHo a New York: il cemento italiano protagonista del retail [&hellip;]<\/p>\n","protected":false},"featured_media":41688,"template":"","class_list":["post-41704","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Pavimento per negozio di lusso Ferrari NY | Isoplam<\/title>\n<meta name=\"description\" content=\"Skyconcrete Isoplam per il flagship store Ferrari Style a SoHo, New York. 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