Ferrari Store SoHo – New York

Ferrari chooses Skyconcrete Indoor for SoHo’s new flagship store in New York: the Italian concrete protagonist of luxury retail.

In the heart of SoHo, at the corner of Prince Street and Mercer Street, the new Ferrari Style flagship store stands out for its entirely glazed facade, framed by large metal elements that recall the automotive world.

The project, signed by the Berlin studio Gonzalez Haase AAS, alternates metal surfaces, fluted walls, fabrics and exhibition furnishings, creating environments in which colours and materials recall the Ferrari identity.

For the flooring, Skyconcrete Indoor was chosen in the White shade, a continuous cement coating only 2 mm thick. The possibility of intervening with minimal thicknesses, the low installation time and the high resistance to wear and tramplement make it particularly suitable for shops and commercial spaces with high traffic.

In the Ferrari flagship store, the shades reveals delicate chiaroscuro games, typical of cloudy floors and particularly appreciated in American interior design.

Skyconcrete Indoor also lends itself to the combination with different materials: in the New York store, the cement floor dialogues with the red carpet and other textile finishes, creating a contrast between compact and soft surfaces that characterises the different environments of the store.